Staff
What do you expect from your team?
How do you organise decision-making?
How empowered are the individuals?
What is your policy on skills development?
Food
What are you trying to achieve with your food?
Do you have a strict policy on local or organic produce?
Work Ethic
What is your own attitude to working in the business?
How do you help with a good work/life balance?
Atmosphere
How do you want your guests to feel?
What sort of environment do you want to create for customers and staff?
Participation
What incentives do you have in place?
How do you share the profits?
How do staff participate in decision-making?
Colours
In what colours do you visualise your hotel?
Pictures
Are there any pictures that summarise what you ‘see’?
What other hotels have you seen that you would like to emulate?
Markets
What market segments is your hotel trying to satisfy?
Communication
How do you organise communication?
Is communication really two-way?
Value Proposition
What is your pricing policy?
How are you going to construct your value for money proposition?
I am sure that you can combine some of the aspects from the examples above and add your own ingredients, so that you can have an answer to the question, ‘What is your vision for this hotel?’