About The Book

Putting Heads on Beds
Michael Cockman

This book provides indepth advice on hotel management, including creating a marketing plan, identifying the hotel customer, using promotional material, as well as choosing the right leadership style and managing a team...

Articles and Resources

Book Contents »

 

1. Dedication

2. Where Are You Now?

3. Where Do You Want To Be?

4. What Help Do You Need?

5. Using Personal Contact

6. Direct Marketing

7. Advertising

8. Media Relations

9. Promotional Materials And Activity

10. How Do You Price To Maximise Revenue?

11. How Do You Make Systems and Data Work For You?

12. What Tactics Can You Use to Develop Revenue?

13. Planning Your Marketing Activity

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Dedication

 

This book is dedicated to the memory of John Mackinlay (1939–2005) latterly Managing Director of Hotel Management International (HMI) Ltd. He was an inspiration not only to me but also to all the many people who came into contact with him. He will be missed by us all but particularly by his family.